Porsche insists on keeping in the first place the most popular brands in the United States. This is the eighth time the German manufacturer earns the highest score in the study 'APEAL' by JD Power and Associates, and is therefore considered the brand more attractive by the Americans.

Customers voted for the 911 model as the best sports car in the segment of 'premium' and Cayenne as the most 'coveted' of 'premium crossover SUV'. The two vehicles were evaluated in ten different categories, with regard to design, comfort, dynamic performance and suitability for everyday use.

The 2012 APEAL Study - "Car, Performance, Execution and Design" was conducted by opinion research center and JD Power and Associates.

All of the winners of the 2012 APEAL study by JD Power and Associates:
Sub Compact Car - Chevrolet Sonic
Compact Car – Chevrolet Volt
Compact Crossover SUV – Mini Countryman
Compact Multi Purpose Vehicle – Kia Soul
Compact Premium Sporty Car – Mercedes SLK
Compact Sporty Car - Mini Coupe/Roadster
Entry Premium Car РBMW S̩rie 3
Entry Premium Crossover SUV – Range Rover Evoque
Large Car - Dodge Charger
Large Crossover SUV - Ford Expedition
Large Pickup - Chevrolet Avalanche
Large Premium Car - Audi A8
Large Premium Crossover SUV - Infiniti QX56
Midsize Car - Kia Optima
Midsize Car - Volkswagen Passat
Midsize Crossover SUV - Ford Flex
Midsize Pickup - Nissan Frontier
Midsize Premium Car - Audi A6
Midsize Premium Crossover SUV - Porsche Cayenne
Midsize Sporty - Dodge Challenger
Midsize Van - Nissan Quest
Premium Sporty - Porsche 911